2007 Arctic Cat M1000 Power Madd5" Handlebar Riser With Clamps on 2040-parts.com

McLaren launches P1 'Designing by Air' online experience

McLaren has developed a new online experience, 'Designed by Air' to tell the story of the car's design and development. Designed by Air is the first of a two-part series and gives users the chance to hear in detail how the car was created, as the car appears from raw metallic and carbon elements and is crafted by airflow. The P1 is eventually formed inside a wind tunnel, designed to emphasize the car's aerodynamic qualities.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mazda MX-5 roadster distilled to Superlight concept for Frankfurt

Mazda's design and engineering team in Germany has taken the MX-5 roadster and boiled it down to its pure speedster form to create the Superlight concept. We'll get a close look at the car at the Frankfurt motor show. Some changes are obvious.