2007 Polaris Dragon 700 Iq Y Pipe Manifold 1261638-029 on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

New Mitsubishi Outlander PHEV plug-in hybrid goes on sale. Price from £28,249

The new Mitsubishi Outlander PHEV (pictured) goes on sale in the UK The Mitsubishi Outlander PHEV arrived at the Paris Motor Show in 2012, and although it’s already available in Europe it’s only now going on sale in the UK. And it does offer a compelling package. Mitsubishi say the Outlander PHEV is the most practical vehicle qualifying for the UK’s £5,000 grant for low emission cars, and instead of charging really silly prices for their new plug-in hybrid Mitsubishi have pitched it so buyers pay no more at entry-level (after the grant) than they would for its diesel equivalent.

2014 Acura RDX priced at $35,415

The 2014 Acura RDX goes on sale Wednesday with a base price of $35,415, including $895 in destination charges. Stepping up to the technology package brings the price to $39,115; all-wheel drive adds $1,400. Only one powertrain will be offered for 2014: a 3.5-liter V6 with a six-speed automatic transmission.