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Audi previews future product plans

Audi's U.S. boss stopped by One AutoWeek Tower on Tuesday afternoon and offered us an update on the brand's future products. Here's what's happening in the next few years, straight from Audi of America president Johan de Nysschen.

Toyota condemns the Electric Car

Electric cars - like the Reva NXG - are not a viable mass-market option. Toyota’s head of R&D in Europe – Masato Katsumata – said in a speech that the electric vehicle won’t be a mass-market phenomenon, and that the future – at least in the coming decades – will be petrol engine hybrids. “We don’t see any short-term breakthrough in battery technology” he said.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.