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McLaren P1 Geneva reveal confirmed & first instrument view
Wed, 06 Feb 2013The McLaren P1 supercar has been confirmed for a Geneva Motor Show debut and we get the first peek at the P1′s ‘Race’ instruments. McLaren are certainly making the most of the reveal of the P1 and are still keeping the exact specifications close to their chest, although we do know that the P1 will get a modified version of the V8 in the 12C with a hybrid KERS type boost offering something north of 900bhp. But McLaren has thrown us a titbit of extra information with the Geneva confirmation in the form of two photos of the digital instruments in the P1 (inset above and in the main photo gallery for the P1).
Rolls-Royce hits new sales record
Tue, 08 Jul 2014ROLLS-ROYCE has strolled luxuriously to a record half-year new car sales total - although actual volumes have not been released yet. Sales worldwide have risen by 33% compared with the January to June 2013 period, with sales in Europe up by more than 60%. There was also strong growth in Asia Pacific (up nearly 40%) and in the Middle East (up by more than 30%).
Realization of a Dream - Inside Project M
Fri, 13 Mar 2009The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.