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Mazda6 Venture Edition: 3 limited edition versions from £21,000

Mazda6 Venture Edition Mazda has revealed the Mazda6 Venture Edition, a limited edition Mazda6 as a five door petrol or diesel and a diesel estate. Costs from £21,000. The current Mazda6 only has a limited shelf life with the Takeri Concept turning in to the new Mazda6 and due to arrive at the Paris Motor Show in September and go on sale early in 2013.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

New Peugeot 208 production cut as sales disappoint

Peugeot is cutting back on production of the new 208 as its sales fail to reach expectations, just six months on from launch. It’s not enough when Europe is ion the midst of an economic crisis and car buyers are polarised between ‘budget’ cars that offer more for less than mainstream offerings and ‘Premium’ models that are bought on the back of a preconceived notion of more kudos. That leaves car makers like Peugeot (and Renault, Citroen, Vauxhall, Ford, Opel, Fiat…) between a rock and a hard place, unable – or unwilling – to compete with the offerings from Korea and saddled with a brand that doesn’t have the ‘class’ of an Audi or a BMW or a Mercedes or even a VW.