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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Auto Show: Los Angeles Auto Show gives preview into design competition

Ask automobile designers to come up with their interpretation of the 'Ultimate LA Machine' and you'll get a broad array of creative ideas. That's precisely what the LA Auto Show asked Los Angeles area automobile design studios to do - and the results are fascinating, entertaining and thought provoking. The LA Auto Show has provided a sneak peek into the competition by releasing one of the 13 entries - the Hyundai NTT, 'Entity', submitted by the Hyundai Kia America Design Center.

Peugeot HX1 concept car (2011) first news more pics

This is the Peugeot HX1, a concept car to explore the theme of French luxury. It’s a sleek people carrier with an exquisite cabin, featuring natural oak structures and a slatted roof that casts light and shade across indulgent white leather seats. The HX1 raises a fascinating question: how did France – home to haute couture fashion and gourmet cuisine – permit the rational, formal Germans to define and monopolise the luxury car?