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Volkswagen Passat CC at Detroit show 2008

By James Foxall First Official Pictures 14 January 2008 03:26 The Volkswagen Passat CC might look like the bastard offspring of a shady encounter between a Phaeton and a CLS, but the German firm is hoping the new Passat spin-off will attract buyers after premium car style for a relatively affordable price. When it hits UK showrooms in late summer 2008, expect the four-seat, four-door CC – it stands for Comfort Coupe – to have a sticker price starting at around £19,000. This will make it less than half the price of its most affordable rival, the Mercedes CLS.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Vauxhall ADAM Black Edition and ADAM White Edition – ‘Smartphone on Wheels’

Vauxhall ADAM Black Edition and ADAM White Edition – 250 being built It’s no secret that Vauxhall want the ADAM to be as individual as possible, despite its rather generic appearance, so apart from a plethora of customisation options Vauxhall will be churning out regular limited editions – just like MINI and the Fiat 500. The latest limited editions are the Vauxhall ADAM Black Edition and ADAM White Edition which, say Vauxhall, offer even more levels of personalisation and takes many design cues from the Smartphone. That’s because, as Vauxhall claim, the ADAM is the best connected small car in its segment and the ADAM White and ADAM Black come with IntelliLink infotainment system and Siri eyes free as standard with controls in black or white with brushed aluminium accents, just like a typical smartphone.