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Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.
2014 Honda Civic Si to be revealed at SEMA
Fri, 25 Oct 2013The 2014 Honda Civic Coupe Si makes its world debut at the SEMA show next month. The Civic Si is being updated for the third time in recent memory, after journalists generally panned the 2012 model. The new car will be revealed in the morning on Nov.
Jaguar SUV: The rendering begins
Sun, 31 Jul 2011Jaguar SUV - two alternative views So we know that a Jaguar SUV is going to happen. We know because Adrian Hallmark – Jaguar’s vocal and opinionated Global Brand Director – said back in December that Jaguar “…need a crossover and we need to stop being a saloon-based company.” And although Adrian has sometimes managed to speak without engaging brain first, what he says should be taken seriously – even if there are perhaps those at JLR who would rather there was a 3 second live delay on Adrian’s musings at times. So the confirmation that an SUV or SAV or Crossover – or whatever you want to call a high-riding Jaguar – is going to happen means we can all speculate on what it will be and what it will look like.