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Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

Who's Where: Stephane Schwarz appointed Zagato design director

Stephane Schwarz has joined Milanese design house Zagato as its design director. Born in Switzerland, raised in France and educated in Italy, Schwarz is perhaps best known for his time as Nissan Design Europe design director. He first worked with the illustrious, family-run company in September last year before recently taking up his new, full-time role.

Rear-drive revelers: Spring Fest draws LX devotees to California love-in

Long before Eminem boosted the image of Detroit and the Chrysler 200, Fatchance was getting the West Coast party started for Chrysler's rear-drive LX cars. Fatchance is the Internet handle of John Fortuno, a man who--like many others we met at the Sixth Annual Spring Fest for LX owners--claims his car, a 2005 Chrysler 300C, changed his life. It introduced him to www.LXforums.com, a worldwide virtual car club that has more than 38,000 members dedicated to the Chrysler LX rear-drive platform used by the Chrysler 300 and the Dodge Charger, Challenger and Magnum.