2016 Mazda Navigation Chip/card New In Packet on 2040-parts.com

Ford to launch 25 new models in Europe in next 5 years

The new Ford S-mAx (pictured) is just one of 25 new Fords heading for Europe Ford of Europe has had a miserable time of late, with the European market in disarray as the Eurozone crisis continues to rumble and car buyers on the continent shy away from big ticket purchases. But, just as they did in the US, Ford are making plans to cash-in when the Eurozone economy improves in the coming years (not that that’s an absolute given) and are going to ready with a raft of new models to tempt mainstream buyers when economies start to grow and car finance becomes a realistic option for more once again. Barb Samardzich, Ford’s head of product development in Europe, says Ford are planning to make their portfolio of products the best ever in anticipation of a recovery, with a huge 25 new models launching over the next five years, and they will be additions to the Ford line-up or new generations, not variants.

Automakers tease ads for Super Bowl 2013

Automakers are reaching out to celebrities, fans and even YouTube sensations for 2013 Super Bowl advertisements. CBS has reportedly sold out its ad inventory for the Feb. 3 broadcast of Super Bowl XLVII at prices averaging $3.7 - $3.8 million.

Opel Adam going rallying

Opel is adding a bit of rally credibility to the new Adam by taking it rallying with an Adam R2 rally car for a one-make cup. But perhaps GM Europe are hoping to inject a bit of performance credibility in to the uninspiring mechanical offerings the Adam currently offers with the revelation that they’re making a rally Adam prepared to basic R2 spec, which means a tweak or three from the standard production car. That means upgrades to the engine, suspension, brakes and gearbox to produce an Adam rally car that’s an affordable entry point for young drivers and Opel are aiming to compete in the ADAC Opel Rally cup with the Adam R2.