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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Toyota Auris Hybrid – Frankfurt debut

The Toyota Auris Hybrid will be at Frankfurt Toyota are calling this the first application of their Hybrid Synergy Drive in a mainstream model. Which makes us wonder if Toyota don’t consider the Prius a mainstream model. They’re also calling this a concept, but we know that Toyota will be producing the Auris Hybrid in the UK next year, so take this as a pretty much production-ready car.

As Autumn Term Starts IAM Warns Drivers Of Distracted Youngsters

LEADING road safety charity the Institute of Advanced Motorists (IAM) has issued a warning to drivers to stay on their guard on their daily commute, as distracted youngsters make their way home from school at the start of the autumn term. Many schools in England return from the summer break this week, and as is the case each year the risk of an accident becomes significantly greater as the school run brings with it a 20 per cent growth in rush hour traffic. While much has been said about watching out for youngsters on their way to school, the IAM has warned that a greater risk comes on the way home from school – where under 16’s are more likely to be distracted by playing with their friends, listening to music or interacting on social media on their phones.