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Partnership Premium 2030 - Part 1

Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.

Elon Musk says NYT story cost Tesla $100 million

Tesla CEO Elon Musk told Bloomberg TV on Monday that the recent negative New York Times review of the Model S sedan decreased the company's stock-market value by as much as $100 million. The NYT-Tesla saga began on Feb. 8 with reviewer John Broder recounting the tale of how he was stranded when the Model S didn't live up to its 300-mile claimed range.

Thinking Automotive Design 2011

The largest and most important education and research institution of Brazil, the University of São Paulo (USP), has a long tradition of teaching architecture and urban planning through a strong Modernist root. At the same time, the progressiveness of the academic structure always allowed students to take many different directions and the school became reference to art and design education. Graphic and product design disciplines were always part of the long curriculum of the school of architecture and urbanism (FAU USP), but only five years ago an independent design course was created.