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Ford creates ‘driver workload estimator’ to reduce driver distraction

Ford researchers have created a ‘driver workload estimator’ help reduce driver distraction by filtering infotainment and communication distractions. Researchers at Ford are working on a system that would use information submitted by the vehicle and the driver's body to prioritize what information can be displayed and at what time. With the ever-increasing demand for advanced infotainment systems, the chance of driver distraction has also risen as more displays and controls are integrated into the latest models.

Gert Hildebrand on his new challenge at Chinese startup, Qoros

Qoros Auto, a new start-up luxury automaker which launched in China late last year, is poised to take on the established German firms in the increasingly competitive luxury segment. The company was formerly known as Chery Quantum Auto Co. Ltd (“CQAC”) and is a 50/50 joint venture between Chery Automobile and Israel Corporation.

Ultimate Street Car Association opens registration for 2014 season

Back in November, the Ultimate Street Car Association was announced at SEMA as a national race series to oversee the Optima Ultimate Street Car Invitational and Qualifying. Registration is now open for the first event at Mazda Raceway Laguna Seca. Those of you who picked up any tuner mag from the last six years will remember the Optima Ultimate Street Car Invitational, which played host to some incredible cars -- and demonstrated an overwhelming bias toward Camaros, it turns out.