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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Aspid shares more details of the GT-21 Invictus

Aspid Cars released the first set of photos of its upcoming GT-21 Invictus sports car. We last heard from the Spanish company in May when it was admonishing us for Photoshopping its teaser photo into view. The GT-21 looks aggressive, angular and wildly styled by IFR Automotive.

Mitsubishi PX-MiEV Concept at Tokyo

The Mitsubishi PX-MiEV Concept - a hybrid crossover The ‘PX’ bit of the name is Mitsubishi’s code for Plug-in Hybrid Crossover (saves a bit of room on the boot lid), so the PX-MiEV gets a 1.6 litre 4-pot to drive the front wheels together with an electric motor. An additional electric motor is used to power the rear wheels when circumstances dictate. The PX-MiEV can also run for up to 30 miles in EV mode, after which it turns in to a hybrid to drive and recharge the batteries.