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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Euro NCAP gets tough on whiplash
Sun, 30 Nov 2008[ad#ad-1] As we reported a few days ago, the Renault Megane succeeded in achieving the joint highest ever score in the Euro NCAP tests. But as we noted then, this was the last bunch of NCAP tests under the existing regulations, and all changes from the New Year. As an introduction to the new tests, NCAP has just released test figures for whiplash testing on a group of 25 cars recently tested, and the results are rather enlightening.
This Kia can calculate your body fat
Fri, 10 Jan 2014At the 2014 CES, Kia binged on three-letter acronyms with a slew of connectivity technology that culminated in the first U.S. debut of its KND-7 concept. For a company whose name is composed of three letters, it's not entirely unexpected.