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Bentley uses 3D printing to prototype new designs [w/Video]

3D printing is changing the way the world makes things by helping people of all disciplines to enhance and refine their ideas cheaply, quickly and effectively.  Bentley is the latest carmaker to utilize the technology to fabricate and prototype different parts to see how they'll look and work on the finished design. Using 3D printers, designers can produce parts from the exterior and interior such as the grille, tires, headlamps and door handles as well as combine different types of contrasting materials, ranging from hard plastics to rubbers of different tensile strengths.  The technology allows the user to create a solid 3D object straight from a digital model by printing layers of material on top of each other. This process rapidly decreases the delivery time, as parts can be printed overnight, and allows designers to be more creative in their ideas because of the reduced cost. Bentley isn't the first carmaker to use 3D printing technology. Audi announced last year it was beginning to prototype vehicle parts using 3D printers.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Jaguar’s XE Launch Exceeds All Expectations

AT a glittering launch event in London Jaguar treated the assembled media to a succession of theatrical and musical acts ahead of the main event – the long-awaited unveiling of its new XE compact executive saloon. The new car is a big deal for Jaguar, as it allows the Brit car maker to go head-to-head with the likes of BMW, Audi and Mercedes in the fiercely competitive compact executive market. Jaguar’s XE is tasked with showcasing a range of new technology that’s expected to be rolled out to other models in the coming years.