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Geneva Motor Show (2010) Preview

All the new car releases we expect to see at the 2010 Geneva Motor Show. We’re now getting close to the first major European Motor Show of the year – some would say the most important motor show of the lot – the Geneva Motor Show which kicks off for the press on 2nd March and runs until 14th March. So we thought we ought to do a quick preview of what we already know is going to make an appearence at Geneva so you can know what to look out for as we get more detail, and provide an easy starting point to catch all the car news from the Geneva Show.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Ferrari boss Montezemolo says his future is fast cars--and fast trains

Ferrari S.p.A. Chairman Luca Cordero di Montezemolo has pledged his future to the supercar brand, refuting speculation that he might quit to join Italy's government. “In my future I see fast cars and fast trains--and no politics,” Montezemolo told Automotive News Europe in an interview at Ferrari's headquarters here.