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So Cube ads aren't square, Nissan hires college kids
Mon, 23 Mar 2009To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.
Nissan IDx concepts bring back budget racers
Mon, 13 Jan 2014Nissan channeled its inner Datsun for the Detroit auto show on Monday. The Japanese brand showed off its IDx Freeflow and IDx Nismo concepts, which we first saw in Tokyo. The brand cited the new ways people buy and customize cars as the reason for the classic yet eye-catching style.
To thwart speculators, Lexus will lease, not sell, 500 LFAs
Mon, 23 Nov 2009Lexus has a plan to head off speculators when its limited-edition LFA sports car goes on sale in January 2011. The company will offer only two-year leases for the $375,000 two-seater, said Brian Smith, vice president of sales and dealer development for Lexus division. Lexus will hang on to the vehicle's title.