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GM launches Corvette ads on television
Wed, 14 Jul 2010WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.
Tesla Eye showcar by IED
Mon, 22 Mar 2010The Istituto Europeo di Design (IED) was the only university to have a stand at the recent Geneva motor show. Occupying a booth in the center of the upper main hall, the school showcased the Eye concept, a recent project designed by students in the Master of Arts Transportation Design program in collaboration with Tesla Motors. According to IED, the Eye concept was born out of research into the identity promoted by Tesla to achieve a new objective: designing an everyday 2+2 sports car conceived to become a status-symbol; a car with engaging features and sports car performance ideally suited to a young, cosmopolitan target demographic.
MG3: Shanghai Motor Show
Sat, 20 Apr 2013The MG3 SuperMini for Europe is a titivated version of the MG3 the Chinese market gets, complete with a decent dose of flair and additional equipment and cosmetic enhancements to make it more appealing to Western tastes. That means hockey stick shaped LED running lights across the range, black A-pillars, mesh grill (well, mesh slit at the front), dual colour side skirts, dual colour alloys and a rear valance MG say was inspired by generations of MG sports cars. Although only 4 metres long, MG say the MG3 offer space inside that matches or beats all competition (room for four six-footers they reckon) and gets a ‘rolled and raised’ dash that accentuates the space on offer and sculpted backs to the front seats to help space in the rear.