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Video: Design development of the 2015 Ford Mustang
Fri, 06 Dec 2013Ford has released a series of videos coinciding with the world debut of the new Mustang exploring the exterior design, interior design and the color and materials behind the new pony. The three videos include exterior design director Joel Piaskowski with exterior design manager Kemal Curic, interior chief designer Doyle Letson with interior design manager William Mangan and Ford's group color and materials chief designer, Susan Lampinen. Each take us through the key decisions made in their respective areas in the creation of the new, global Mustang.
Lexus takes Gen XY on a 'Dark Ride'
Mon, 24 May 2010Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.
Ford and GM tie-in with Apple
Thu, 10 Aug 2006Having established a relationship with Nike for recycling materials as demonstrated on the Ford Reflex concept, Ford has now joined GM in collaborating with Apple to ensure their cars are iPod compatible. Rather than the retrofitted wire many drivers have had to resort to, cars will offer a bespoke area in the glove compartment that also acts as a charging point, the iPod instead controlled through the car?s GUI. By the end of the year, 70% of all new models sold in America are expected to be iPod compatible, an arrangement that furthers Apple?s continuing domination of the MP3-player market and one that will introduce Apple to the car-computer market, anticipated to be worth $6billion by 2010.