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Audi explores new color and trim options

Audi, well known for creating some of the most desired automotive interiors in the business, is looking to push the boundaries of personalization and further increase the levels of quality of interior design in its vehicles. The first vehicle to benefit from this will be the new Q3, revealed at the Shanghai motor show in April. Its interior contains a new style of inlays made from larch wood and aluminum, a range of interior colors and an optional LED interior light package.

Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

CAR interviews new Ford CEO Mark Fields (2014)

Mark Fields, Ford's new chief executive officer and president of Ford from 1 July 2014 By Phil McNamara Motor Industry 01 July 2014 12:32 Mark Fields took over as CEO of Ford on 1 July 2014, replacing Alan Mulally. CAR magazine caught up with Fields shortly before he took over as the new Ford boss to find out what drives him – and spoke about his time running the now-defunct Premier Automotive Group, including stints overseeing Aston Martin, Jaguar, Land Rover and Mazda. It’s illuminating reading: Fields tells us how Ford considered basing Land Rovers on Ford SUVs and reveals how Ford found buyers for the Premier Automotive Group.