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Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.
Coventry University MA Design Degree Show 2003
Fri, 06 Feb 2004The projects on show cover the full spectrum of vehicle concepts. Particular topics this year were environmentally friendly hybrid supercars, urban microcars and future cars for China. The course has a strong international presence, with students from Brazil, Belgium, China, Taiwan, Finland and Australia among this year's graduates and this contributed to the wide variety of work on display.
Bene! Meet the SRT Viper GTS Sons of Italy edition
Fri, 16 Aug 2013It seems automakers will badge-engineer anything to create special editions that do little for the benefit of the brand or for society. That's not the case for this uniquely swathed SRT Viper GTS whose color and its reason for being are truly noteworthy. This bellissima beast was created to benefit the Sons of Italy Foundation, a cause near the heart of parent company Fiat.