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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Ford Model A foundation makes funding push to get museum launched

More than 4 million copies of the Ford Model A were produced from 1927 through 1931. As the Model T's acclaimed successor, it evolved into nine different body styles. More than 80 years later, there are more than 100,000 Model As said to still be out there, but owners and early collectors are thinning out.

Vauxhall Astra VXR EXTREME heading for Geneva as the quickest Astra yet

The Vauxhall Astra VXR EXTREME (pictured) is heading for a Geneva debut. The VXR range of Vauxhall’s – the sportiest of Vauxhall’s car range – is ten years old this year, so what better way to celebrate than with an even more extreme version of the Astra VXR. Vauxhall obviously agree as they’ve revealed the Vauxhall Astra VXR EXTREME as the new top of the range Astra VXR and it’s heading for a debut at the Geneva Motor Show in March before going in to limited production.