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Wraps Come Off Seat’s New Lifestyle Wagon

SPANISH car maker Seat has confirmed pricing and specification the latest edition to its popular Leon line-up. Called X-Perience, the new lifestyle estate with permanent four-wheel-drive and chunky off-roader looks will start from £24,385 when it hits the showroom this December. With four-wheel-drive and extra ground clearance, Leon X-Perience is said to be capable in all road situations and poor weather conditions.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Toyota powering its US headquarters with Hydrogen Fuel Cell

Toyota’s Hydrogen Fuel Cell power supply at their US HQ It’s been a pipe dream for a long time; harness the planet’s plentiful supplies of hydrogen to produce power. That’s getting a lot closer with a number of hydrogen fuel cell cars coming to the real car market in the next few years, and no doubt as part of their mission to convince the world that hydrogen is the future, Toyota are demonstrating the potential by using a hydrogen fuel cell to produce power at their US HQ. Toyota has installed a 1.1 megawatt stationary fuel cell at its Los Angeles HQ which is capable of producing half its power needs during the heavy-load summer period.