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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

One:1 halo car coming from Koenigsegg

Christian von Koenigsegg talked to Bloomberg Businessweek over the weekend, telling the publication about his youth, the supercar business and how most Koenigsegg designs start in his head. It's all worth a read. But at the end of the four-page article, the head of the brand hints at a new car, built as a “money-is-no-object venture” for a dealer in China.

New carmaker Eterniti to debut its first car at Frankfurt auto show

It's not every day that a new car company jumps into the fray, and it's even rarer that the first model it builds is a super SUV. Enter Eterniti Motors, a startup luxury brand based in London. The company says it satisfies a demand for personalized luxury from wealthy car buyers, “particularly in major cities and global wealth centers.” Apparently Rolls-Royce, Bugatti, Bentley and Spyker just aren't filling that void.