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New Jaguar XE gets a Stella McCartney makeover for Paris Fashion week

Stella McCartney with the Superhero Jaguar XE Jaguar’s big hope for breaking in to the compact premium sector – the Jaguar XE – and taking on the might of the German premium brands will debut in public at next month’s Paris Motor Show. But actually, it’ll get a bit of an airing before that. As part of Jaguar’s #FeelXE publicity campaign, they’ve enlisted the help of fashion designer Stella McCartney to get the new XE out and about in Paris before the Motor Show debut.

Acura's bargain birth introduced Japanese luxury to the U.S. 25 years ago

The idea seemed almost ludicrous to Tom Elliott back in 1982, but there it was, in black and white, on Honda Motor Co.'s strategic product plan. Elliott's bosses in Japan had decided to sell a car priced at more than $20,000 in the United States, taking the Japanese brand dramatically upscale. And Elliott, Honda's U.S.

Biggest E-Type Jaguar 50th Party…In the World!

E-Type Jaguar Silverstone Parade - the biggest in the world As you can’t have failed to notice, 2011 is the 50th Anniversary of the debut of the iconic Jaguar E-Type, dubbed the most beautiful car in the world by none other than Enzo Ferrari. Jaguar has taken every opportunity available to celebrate the half century of the car that transformed them in to a world force – for a while at least – from commemorative books to rallies to Motor Show appearances to…well, just about anywhere they could get a bit of PR. But it’s not just Jaguar who are using the E-Type’s birthday as a way of garnering a bit of press coverage and boosting their event.