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Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

BMW Concept X5 eDrive hybrid set for Frankfurt motor show

BMW is on a roll when it comes to electric-car technology, and the German automaker will be showing a new X5, dubbed the BMW Concept X5 eDrive, at the Frankfurt Motor Show in just a few weeks. The concept uses a four-cylinder gasoline engine with BMW TwinPower Turbo technology coupled with a 95-hp electric motor. This hybrid powerplant is coupled with BMW's xDrive all-wheel drive system.

Volvo's eco-friendly DRIVe (2008): first photos and video

By Nick Eaton First Official Pictures 10 September 2008 10:00 DRIVe is Volvo’s new eco-friendly, fuel-efficient technology that will be unveiled at the Paris motor show in October 2008, and we'll see it first on the C30, S40 and V50 1.6-litre diesel models. All of these cars achieve CO2 figures below 120g/km, which places them in the UK's VED tax band B and, according to Volvo, makes them the most efficient cars in their respective classes. UK sales start in January 2009.