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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

One Lap of the Web: Forsberg can't stop, won't stop drifting

-- Jann Mardenborough won the "Nissan GT Academy" back in 2011 and since then has finished on the podium at the 24 Hours of Le Mans, as well as participating in the Infiniti Red Bull Racing driver program with aspirations of Formula One. He explains what it's like to move on from video games -- which he started playing at age 7 -- and transitioning into real sports cars. Mardenborough, it must be said, once drove too fast in British GT to be considered an amateur, but not quick enough to enter the pro class -- and race organizers, who didn't know what else to do, gave him a time penalty so the amateurs could catch up.

Mazda 3 saloon (2009): first photos

By Tim Pollard First Official Pictures 09 October 2008 12:20 Mazda is replacing its 3 family of hatchbacks and saloons and we'll see this US-market sedan at next month's Los Angeles motor show. It's a four-door for the notchback-obsessed Americans, but we'll see the five-door Euro-style Mazda 3 hatch a few weeks later at the 2008 Bologna motor show. The new Mazda 3 is believed to be based on the engineering skeleton of a Ford Focus, so expect a front-wheel drive layout and a wide spread of diesel and petrol engines.