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Pagani Zonda Tricolore: One-off Zonda at Geneva

The Pagani Zonda Tricolore - Geneva bound (click for bigger image) We already know that Pagani are taking the Zonda Cinque Roadster #4 to shove on their stand at the Geneva Motor Show, and you can add to that what could be considered an even rarer version of the Zonda – the Pagani Zonda Tricolore. This particulay Zonda has been created to celebrate the 50th anniversary of the Italian equivalent of the Red Arrows – the ‘Frecce Tricolori – and ordered up by a Pagani  distributor, which almost certainly means it’s already sold – for €1.3 million. Based on the Cinque, the Zonda Tricolore gets a fancy paint job which includes stripes which mimic the colours of the Frecce Tricori.

News watch April 2010: today's auto industry news

Welcome to CAR's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourThursday 29 April 2010• The European Commission has published a document outlining plans to encourage the take-up of electric cars. It includes a strategy for a common charging socket (Financial Times)• BMW has leapfrogged Toyota as the world's most valuable automotive brand, according to the BrandZ Top 100 survey.

BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.