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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Marchionne's dilemma: To sell or not to sell Alfa to Volkswagen?

Fiat CEO Sergio Marchionne's self-confidence has helped him tackle problems that lesser executives would duck, but he may have met his match. In a public test of Marchionne's faith in his own turnaround strategy, in September Volkswagen Chairman Ferdinand Piech bluntly announced that he wants to buy Alfa Romeo. Piech was suggesting that VW--and only VW--could transform Fiat's perennial money-losing brand into a real moneymaker.

Engineers 'most likely' to crash

BUILDERS and bakers are among the best drivers while engineers and estate agents are among the worst, according to a survey. Based on accident figures per profession, the survey showed that persons classing themselves as 'administrators' were the safest drivers, followed by painters and farmers. Builders were the sixth-safest on the list compiled by insurance company 1st Central, with bakers eighth.