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Fiat plans Chrysler makeover in 2011
Tue, 30 Nov 2010Chrysler is to get a complete overhaul in 2011. After months of uncertainty, its new masters at Fiat are planning a raft of new models and targets to more than double UK sales. Despite only selling 2692 Chryslers in the UK during 2009, Fiat and Chrysler marketing director Elena Bernardelli told Business Car magazine she expects Chrysler sales to exceed 6000 in 2011.
P1 reborn: the return of the P1 supercar club
Fri, 23 Oct 2009There's been a whopping great global recession, in case you hadn't noticed. P1, which was Britain's original supercar club, was struggling to repay asset finance repayments of £100,000 a month to fund its fleet of droolworthy cars – and nobody would buy supercars when P1 tried to sell. The market for top-end cars had frozen at the exact time that P1 most desperately needed the dosh.Eventually the banks called the loans in, as they had identified the supercar market as wobbly business they didn't want during a banking crisis.
Ford justifies its Vignale sub-brand (video)
Tue, 24 Sep 2013The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.