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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Bentley Hybrid Concept is a Mulsanne, but it’ll arrive in the new Bentley SUV

The Bentley Hybrid Concept (pictured) will debut in Beijing There’s been lots of talk of a Bentley Hybrid for a number of years now, and in 2011 Wolfgang Dürheimer confirmed that hybrid was in Bentley’s plans and that it would be a plug-in. Fast forward three years and we get the Bentley Hybrid Concept, Bentley’s first crack at a plug-in hybrid powertrain all wrapped up in the Mulsanne. But it won’t be the Mulsanne that sees a production version of the hybrid powertrain but, as expected, the new Bentley SUV.

Lexus GS 450h – Frankfurt reveal

The revised 2010 Lexus GS 450h launched at Frankfurt We covered the Lexus LF-Ch quite a bit – it was the Lexus big card for Frankfurt – and we managed to catch up with the 2010 LS600h yesterday. But Lexus has also had a fiddle with the GS 450h to produce a 2010 model. Much like the LS 600h the GS 450h gets few exterior tweaks to freshen it up, including a new grill, new rear lights and a fresh set of 18″ alloys on the SE-L version.