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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Audi previews future product plans

Audi's U.S. boss stopped by One AutoWeek Tower on Tuesday afternoon and offered us an update on the brand's future products. Here's what's happening in the next few years, straight from Audi of America president Johan de Nysschen.

One Lap of the Web: Let's visit Amelia Island in a short bus camper

-- Ken Kesey and friends spent most of the countercultural 1960s driving across the country in a 1939 International Harvester school bus painted in psychedelic colors. Portland, Maine architect Will Winkelman might do less drugs (we don't know), but the 1959 Chevrolet Viking short bus he designed might fit Kesey and his Merry Pranksters, especially if you stacked them head-to-toe. For his client, Winkelman designed a Moroccan theme of colorful patterns and textures across the curtains and twin beds, beaded light fixtures and wood paneling everywhere, approaching the project as one might approach boat-building or a particularly run-down Detroit "fixer-upper." The result has plumbing, power, an olive-drab paint scheme that blends into the New England woods, and the overall sense of a guest bedroom that you can escape in whenever you tire of your host's company.