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Now it’s the turn of Hyundai to take a swipe at GM’s marketing
Tue, 22 May 2012Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.
CAR interviews Ferrari chairman Luca di Montezemolo (2010)
Fri, 03 Dec 2010CAR recently interviewed Luca di Montezemolo, chairman of Ferrari. He's one of the most established names in the supercar arena, having started with Ferrari in 1973 as founder Enzo’s assistant and grand prix team manager. After winning two world championships with Nikki Lauda in 1975 and 1977, he left to head the organisation responsible for staging the 1990 football World Cup in Italy.
Faster Gumpert Apollo model to debut in Geneva
Thu, 12 Feb 2009They may not be lookers, but there is no denying the performance credentials of Roland Gumpert's Apollo sports cars. With the base 650-hp engine package, the brainchild of the former director of Audi Sport is capable of reaching 60 mph in less than three seconds with a top speed or more than 200 mph. But now Gumpert is planning to reveal a faster chapter in the line at next month's Geneva motor show with the Apollo Speed.
