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New SEAT Leon goes in to production

The new SEAT Leon (2013) – revealed at the Paris Motor Show – has started production in Spain ahead of first deliveries in March 2013. SEAT has invested heavily in the Martorell plant in recent years – a shining light of success in a sea of Spanish manufacturing despair – with a £650 million investment in new facilities and R&D making Martorell a modern and efficient facility for the new Leon as well as the Ibiza, Altea and Exeo (and the Audi Q3). Not only has the investment in Martorell secured the jobs of 1600 Spanish workers (and four times as many in the supply chain), it promise more jobs too if the Leon turns out to be as appealing as it looks.

BMX X1 invades U.S. this fall priced at $31,545

At the New York auto show last month, we learned that the BMW X1 compact SUV would be coming to the United States. Now we know that it will arrive on our shores in fall 2012, with a base price of $31,545 including $895 destination. According to BMW, the X1 has been a tremendous success, with more than 275,000 copies sold worldwide.

BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.