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More Lamborghini Aventador video goodness: Roman holiday

Hot on the heels of its apocalyptic drive video, the brand-new Lamborghini Aventador LP700-4 once again graces us with its presence in two new videos highlighting the sights of Rome and the Italian countryside. Not to be shown up by world-famous architecture and history, the new 700-hp $379,700 supercar casts a striking contrast against storied Italian landmarks as it shows its prowess in both city and country settings. The first video shows a spirited jaunt through Rome, where two Aventadors look perfectly at home.

Fiat demonstrates (for us prudes) how to sell cars, the Italian way

Italians are nothing if not imbued with salaciousness. At the Los Angeles Auto Show last week, Fiat leapt upon this fact with a seemingly undiscovered gusto, like a high-school kid who just had his first beer and is—as we speak—rushing to his friends to tell them all about it. You can watch the thing here in its entirety.

Porsche Museum opens in Stuttgart

Porsche will open the doors to its new museum in Stuttgart tomorrow, January 31. With a collection of 80 vehicles and three exhibit areas spanning the periods before and after 1948, the Porsche Museum includes an array of iconic vehicles and celebrates the outstanding technical achievements of Professor Ferdinand Porsche during the early 20th century. Located in the Stuttgart suburb of Zuffenhausen, where Porsche produces the 911 model series and all of its engines, the new museum was designed by Vienna-based architectural firm Delugan Meissl - which beat 170 other firms in a race to design the building in 2004.