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Audi A1, Damien Hirst & Elton’s White Tie & Tiara Ball

Sir Elton John, David Furnish and the Damien Hirst decorated Audi A1 (click for bigger image) Elton John hosts a White Tie & Tiara Ball event at his home in Windsor every year, with an auction for charity as part of the event. This year it’s on the 24th June – this Thursday. And it has a very special Audi A1 being auctioned off, courtesy of Audi UK.

Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Revolutionary seat design offers new possibilities

Lufthansa has introduced an innovative business class seat, the result of five years of development by design agency PearsonLloyd. PearsonLloyd has decided to move away from the conventional technique of placing seats in different directions to allow reclining and has opted to arrange the seats in a ‘V' formation. This does not mean there is any invasion of personal space – far from it, as when passengers lie down their seat's consoles hide their heads.