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Michelin Recognizes CCS Student Talent

Five senior students from the Transportation Design Department of the College for Creative Studies (CCS) in Detroit have won prestigious design awards at the 21st Annual Michelin-CCS Design Competition. The creative brief for the competition theme "Electrifying - Beautiful, Innovative and Radiant" required the students to submit electric vehicle design solutions they could realistically envision driving in the year 2020, as well as designs which addressed a specific transportation problem or opportunity. Each student also submitted a separate tire/wheel assembly based on Michelin's Active Wheel technology.

BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.

Ford Mustang celebrates 48 years

On April 17, 1964, at the World's Fair in New York, Henry Ford II brought the world its first pony car, the Ford Mustang. In a move that would never be possible today, cars were taken to dealerships for sale prior to the reveal. Ford sold 22,000 units on day one.