67-895228k05 Trollmaster Promax 213d Remote Throttle Mercury 8-9.9hp Trolling on 2040-parts.com

How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Lamborghini thinks light at Paris trade show

Pure, unadulterated power has long been one of the pillars of Lamborghini. But now, engineers at the Dancing Bull are seriously looking at ways to reduce weight. Case in point: The new Gallardo LP 570-4 Superleggera cuts 154 pounds from the LP 560-4 through significant use of carbon fiber.

Kia Soul Facelift: New York catch-up

A nipped and tucked 2012 Kia Soul As the car world seems to become more corporate and bland with every year that passes, truly ‘Marmite’ cars get fewer and fewer. But one car that is still a ‘love it or hate it’ choice is the Postman-Pat Kia Soul. And it’s had a bit of a nip and tuck for he 2012MY and been rolled out at the New York Motor Show.