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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Mobile phones set to be biggest roads killer

MOBILE PHONES are likely to be the number one cause of fatal collisions on the UK’s roads by 2015. The number of drivers making calls, texting and using social media while driving has risen dramatically, which has led Transport Minister Patrick McLoughlin to propose doubling the number of penalty points added to a driver’s licence if caught using a mobile phone while at the wheel. Figures from the Department for Transport show there were 378 accidents in 2012 that were directly attributed to mobile phone use, with 17 deaths recorded as a result.

Volkswagen Concept A

Volkswagen has revealed its latest design study, the Concept A, a crossover between sports car and SUV. Like the conceptually similar Concept T of 2004, the Concept A is based on the Golf platform, marrying coupe-like profile with raised stance. At the front, vertical vents flank the shield-grille, whose matt-silver finish is repeated on the A-posts and door-handles.