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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Toyotafest: Accelerating into history

When you think of automotive history, the names that come to mind are carmakers celebrating their centennials such as Alfa Romeo, Ford and Mercedes-Benz. But the younger carmakers deserve some historical props, too. Toyota has only been in existence 77 years and on sale in the United States for only 50, but it has a small and growing cadre of dedicated enthusiasts nonetheless.

Caterham calls time on iconic Superlight R500

By Adam Binnie Motor Industry 08 July 2014 10:52 The final Caterham Superlight R500 has rolled off the production line as the Dartford sports car maker closes the order book on one of its most extreme creations. The 253bhp R500, which is capable of reaching 60mph in 2.88 seconds, pirouetted onto the scene in a cloud of tyre smoke in 2008. This lightweight David went on to win hearts and minds around the world by beating the Goliath Bugatti Veyron on Top Gear TV’s test track by nearly half a second.