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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

2015 Volvo XC90 R-DESIGN revealed

The 2015 Volvo XC90 R-DESIGN revealed It’s been a few weeks of reveals for the all-new Volvo XC90 – Volvo’s replacement for the venerable, but still relevant, original XC90 – with both the standard XC90 and the XC90 First Edition being revealed. Now it’s the turn of the XC90 R-Design. The new Volvo XC90 R-Design is exactly what you’d expect from an R-Design Volvo; enough bolt-on extras to denote something a little different and, perhaps, a little more sporty, but not so much it looks like the work of a pizza-faced teen let loose in a car customising emporium.

July Debut For Citroen’s New C1 City Car

THE BATTLE for hearts and minds in the city has just got hotter with the launch of Citroen’s second generation C1 urban runabout. Although the diminutive French hatch shares much with its Peugeot 108 and Toyota Aygo stablemates, the C1’s bold new exterior look shares more with recent arrivals such as the firm’s new Picasso people carrier. On sale in July, UK buyers will be able to choose from three trim levels with prices ranging from £8,245 for the entry-level Touch to £11,935 for the range-topping Flair.