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Digital experience gets the electronics going before International CES

The night before the International CES opens, there's something like a mini consumer-electronics show held in a hotel on the Vegas strip. True, there are many, many CES-related events held in hotels on the Vegas strip. Even the 2 million square feet of floorspace in the Las Vegas Convention Center can't accommodate every widget- and gizmo-maker that wants to show off a product.

Aston Martin launches Centenary Editions of DB9, Vantage, Vanquish & Rapide

Aston Martin celebrates its centenary with Centenary Edition versions of their entire range featuring special paint finish and bespoke interiors. One hundred years ago today, Aston Martin arrived as Bamford & Martin as Lionel Martin and Robert Bamford formed the company which would, just a year later, become Aston Martin, and to celebrate the centenary Aston Martin is creating 100 Centenary Editions of each of its model range (although not, it seems, the Cygnet). All the centenary Edition cars (V8 Vantage, DB9, Rapide and Vanquish) will feature a unique graduated paint finish and get adorned with solid sterling silver wing badges (don’t park your Centenary Edition Aston Martin in a public car park with the current price of silver) with tailored ‘Trans Flux’ enamel inlay.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.