Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Detroit Autorama to host Golden Commandos and Ram Chargers drag-racing teams

Plenty of race-car drivers and automaker executives still remember the mantra, “Win on Sunday, sell on Monday.” The Golden Commandos and Ram Chargers, two drag-racing teams that embody that motto, will make an appearance at the Detroit Autorama at Cobo Center on March 8, from 1-2 p.m. According to Chrysler, this is the only time they have appeared together since competing on the strip in the late 1960s. The Golden Commandos group was started in 1962 by Chrysler technicians, mechanics and engineers who worked in Highland Park, Mich.

Ford Figo – Cool for India

The Ford Figo - made in India For has spent a few bob – around £300 million – expanding its car making facilities in India at Chennai to make the plant capable of producing 200,000 cars a year which, as Alan Mullaly, Ford’s CEO said, does show how serious Ford are about the Indian market. The Figo – which is apparently colloquial Italian for ‘Cool’ – shares Ford’s small car platform, which means that under the skin it’s a Fiesta. It looks like a Ford too, with the usual ford ‘Kinetic’ design cues written all over it.