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Quake delays launch of Toyota Prius wagon

Toyota Motor Corp. has delayed the Japan launch of its new wagon-style Prius wagon in the wake of the parts shortage triggered by this month's earthquake. The company had planned to start selling the car in Japan by the end of April.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Toyota GT86 TV Advert BANNED

The Advertising Standards Authority (ASA) has banned a TV advert for the Toyota GT86 because it encouraged motorists to drive irresponsibly. But it seems the advert would “encourage motorists to drive irresponsibly” and “…was irresponsible and condoned dangerous driving”. Or at least it would according to the ASA, which made the ruling after being inundated with complaints about Toyota encouraging drivers to speed and be reckless.