79897a 4 Mercury Mariner Top Cowl Support Frame Outboard on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Ford Design Center set to expand

Symbolic of the importance it plays in Ford's small car strategy, the automakers Design Center in Cologne, Germany, is about to receive a €11.6m redevelopment. Construction is already underway on the facility's new wing, which will include design studios and 100 workplaces. The 3,000 square-meter extension is set to be completed by the end of the year.

Porsche 911 Speedster (2010) first official photos

Further evidence of Porsche market saturation: the new Porsche 911 Speedster, announced today ahead of its debut at the 2010 Paris motor show. Porsche has dabbled with speedsters before, of course. Most notably with the 356 - and Stuttgart's playing homage to that car with the new 2010 911 Speedster.