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Who's Where: Amko Leenarts appointed Ford's Director of Global Interiors Design Strategy
Tue, 27 Mar 2012Amko Leenarts has been appointed Director of Global Interiors Design Strategy at Ford Motor Company, effective from 1 June 2012. Leenarts will be tasked with developing the future interior design strategy for both the Ford and Lincoln brands worldwide, working alongside the company's global leadership team and reporting directly to J Mays, Group Vice President of Global Design and Chief Creative Officer at Ford Motor Company. He will be based in the company's Merkenich studio in Germany.
Wheel maker connects with exotic clientele via social media
Mon, 16 May 2011Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.
Infiniti FX50 by Sebastian Vettel breaks cover
Sun, 28 Aug 2011Infiniti FX50 by Sebastian Vettel We still think it’s daft – Infiniti pouring money in to Red Bull F1 sponsorship – but if that’s what The PR powers that be at Infiniti want to spend their marketing budget on, they should get some payback from Red Bull. Which is why we’re being treated to the Infiniti FX50 by Sebastian Vettel. Or whatever moniker Infiniti decide to attach to this Limited Edition.