8v92 Detroit Diesel Marine Engine on 2040-parts.com

Prius leads California in cars sold

Well, if you needed any more evidence that car passion is dead, look no further than the Golden State. Legions of granola eaters made the Prius badge the top seller in the state formerly recognized as the cradle of cool-car culture. Between the Prius Liftback, Prius v, Prius Plug-in and the Prius c, Toyota sold 61,893 the soulless, hyper fuel-efficient machines.

GM, Ford, Chrysler advance as market recovers from May dip

Automakers, aided by a rise in pickup demand and new models such as the Chevrolet Cruze, Fiat 500 and Ford Focus small cars, posted higher U.S. sales in June. Sales rose 11 percent at GM, with car demand climbing 28 percent and pickup truck volume up 15 percent.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.