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Pininfarina takeover would boost Magna expertise in key areas

Magna International Inc. would become a stronger competitor for design and development jobs if it takes over struggling car styling and engineering firm Pininfarina S.p.A., executives say. “Magna badly needs design competence, and Pininfarina has top staff,” said Paolo Tumminelli, CEO of Goodbrands GmbH, a brand and marketing consultancy based in Cologne, Germany.

Autoweek Design Forum returns with style

Creating striking products for a new generation of consumers was a hot topic at the Autoweek Design Forum, which returned on Thursday with an A-list panel of designers from the car world and a man credited with the proliferation of the Apple iPod. Heady company, and it resulted in interesting speeches and debates about design, technology and marketing--and making it all work together. The annual event is held at the College for Creative Studies A.

Reuss: GM considering 'something really fun' for Buick

Buick dealers still salivating over the Riviera concept that General Motors unveiled at last month's Shanghai auto show should take a deep breath: There's little chance that the flashy coupe will ever grace a Buick showroom. But they should view the Riviera -- which GM says points to the brand's design direction -- as a signal that GM is serious about adding pizazz to the Buick lineup now that the 110-year-old brand, which barely survived GM's bankruptcy four years ago, is getting comfortable in its born-again skin. "We've very carefully built Buick back to a brand that has respect," GM North America President Mark Reuss told Automotive News.