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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

First Sight: Renault Clio

The Clio is perhaps the most successful and certainly the longest standing model of the Renault range and this is the new third-generation version of this European market small B-sector hatchback. When the first generation Clio replaced the Renault 5 in 1990 it was the smallest car in the Renault line up, now the Clio is one of a small range of similarly-sized Renault models all based off the same platform shared with the Nissan Micra/March and Cube.   Specification The Clio will be launched first as a three-door with the five-door to follow, and will be available with a choice of petrol 1.2-litre (75hp), 1.4-litre (98hp) and 1.6-litre (113hp), and a 1.5-litre dCi diesel engine in a choice of three power outputs: 70hp, 86hp and 106hp.

Koenigsegg: Men in a shed in Sweden – the video

DRIVEN has had access to Christian von Koenigsegg and the Koenigsegg factory in Sweden for this 30 minute long look at all things Koenigsegg. We tend to refer to Koenigsegg as men in a shed in Sweden, which might sound disparaging – but it isn’t. It’s a big doff of the cap to an operation which, by any normal standards in the car world, is so small it couldn’t possibly do anything really innovative and ground breaking.